Bank Alfalah Introduces Futuristic Cards Merchant Acquiring Network

Karachi, May 28, 2014: Bank Alfalah, Pakistan’s largest issuer and acquirer of credit cards, has announced an upgrade to its customer services and technology platform by commissioning a futuristic Cards Merchant Acquiring network for its credit cards. This new network enhances the speed of credit card transactions being conducted at Bank Alfalah retail partner outlets, whilst doubling transactional capacity.

Bank Alfalah’s Group Head Retail (Central & North) and Consumer Banking, Khurram Hussain said, “This investment in strengthening our payments platform signals improved customer service through reduced turn-around time of credit card transactions at retail merchants, real time monitoring for prompt resolution of complaints and enhanced capacity to enable greater transactional volumes.

The Nilson Report, a leading publication covering payment systems worldwide for the last 42 years, ranked Bank Alfalah amongst the top merchant acquiring companies in the Middle East and Africa regions for the year 2012.

As Bank Alfalah looks to the future, it continues to innovate with the view to improving transacting convenience for its customers through 574 branches, 500 ATMs and doorstep banking facilities including mobile and internet banking. The Bank also provides its credit card customers with value-added privileges and benefits through its diverse alliance partner network which includes Shapes Health and Fitness Club, Etihad Airways, Puma, Dominos, Gloria Jeans, Bar B Que Tonight, The Noodle House, Fat Burger, Voice Mobiles, Canon, Atlas Honda, Singer, Samsung, Changhong Ruba, etc.

Additional information may be found at www.bankalfalah.com

For details, please contact

Mariam Agha Head of Media & Brand Activation
Bank Alfalah Limited
Tel: 021-111-777-786 (x) 2269
Email: mariam.agha@bankalfalah.com