Bank Alfalah Announces Rising Talent Award at the Fashion Pakistan Week.

Karachi, February 20, 2014: As part of Bank Alfalah’s commitment to ‘Care’, it has recently launched a ‘Rising Talent – Discovering the Potential of Pakistan platform’, to provide opportunities for young talent in the country to nurture, evolve and grow. Such an endeavor is likely to play a pivotal role in boosting Pakistan’s image by showcasing emerging success stories at a local and global level.

Under this umbrella, the Bank has announced that it will be introducing a first of its kind, ‘Rising Talent Award’ at the Fashion Pakistan Week 2014. The award will provide a prestigious platform for four young designers to showcase their talents at the Pakistan Fashion Week 6. The Bank will also provide a cash award of Rs500,000 for the most promising upcoming designer. FPC designers’ collections are available for viewing at http://www.facebook.com/pakistanfashion.org and winners will be chosen through a transparent online voting process. Participating institutions include Indus Valley School of Art and Architecture (IVS) and the Asian Institute of Fashion & Technology.

Bank Alfalah’s Chief Executive Officer, Atif Bajwa said “Bank Alfalah has been supporting entrepreneurs and individuals that have been contributing to the economic growth of Pakistan. We are a country rich in talented and skillful human capital and emerging success stories must be brought to the forefront. Introducing this collaborative recognition platform with FPC is a step in that very direction, which I am hopeful, will translate into a long-term, sustainable partnership to positively impact our fashion industry, economic growth and people.”

The Fashion Industry in Pakistan has grown significantly over the last decade, playing a pivotal role in not only boosting the image of Pakistan globally but also generating significant revenue. This is the very reason why the Bank has been supporting fashion bodies operating in the country, including the Fashion Pakistan Council as well as the PFDC. This latest initiative comes on the heels of the Bank’s support to PFDC; at the last PFDC Fashion Week, the Bank presented Nomi Ansari’s ‘Rang Mahal’ segment which included showcasing a distinctive credit card dress on the ramp.

About Bank Alfalah Limited

Bank Alfalah is a progressive, full service banking institution with majority shareholding of the Abu Dhabi Group. Bank Alfalah has an international presence in Bangladesh, Afghanistan, Bahrain and the UAE. The Bank has a network presence of 574 branches spanning 196 cities with an international presence in Afghanistan, Bangladesh, a wholesale banking unit in Bahrain and a representative office in the UAE. The Bank services more than 1 million corporate, institutional, retail, small business, agricultural, Islamic and asset financing customers.

Additional information may be found at www.bankalfalah.com

For details, please contact

Saba Karim Khan
Head of Corporate Communications
Bank Alfalah Limited| Tel: (+9221) 32423952, 021-111-777-786 (x) 2101
Email: saba.khan@bankalfalah.com