DHAKA, 13 June 2015 – Bank Alfalah hosted an event today to unveil its new brand identity to its valued customers. With the vision to inspire and empower people to do things differently and shape their own path in life, Bank Alfalah aims to strengthen its customer connect by being insightful and creating relevant new products and services to help them succeed.

“Our presence in every major city of Bangladesh shows our strong commitment to the country. We have progressively increased our capital investment in the Bangladesh operations and remain committed to expanding our business in this market” said Atif Bajwa, President & CEO, Bank Alfalah.

Owned and operated by the Abu Dhabi Group, Bank Alfalah began operations in Bangladesh in 2005 and has several branches servicing a broad range of customers across the country. “Over the last few years, we have enhanced our product suite to provide complete banking solutions to our customers in Bangladesh,” said S.A.A. Masrur, Country Head, Bank Alfalah Bangladesh.