KARACHI, 31 March 2015 – Four emerging fashion designers showcased their talent through Bank Alfalah’s “Rising Talent – Discovering the Potential of Pakistan” platform at the opening of Fashion Pakistan Week (FPW) today. Bank Alfalah’s Rising Talent Programme aims to motivate, inspire and recognise young and upcoming talent in the country and provide them with opportunities to showcase their talent.

Last year, Bank Alfalah announced the first of its kind “Rising Talent Award” at the Fashion Pakistan Week. Through the award, the Bank provides a prestigious platform for four young designers to showcase their designs and also gives a cash award of Rs.500,000 to the most promising upcoming designer. Hassan Riaz and Momal Zia from the Pakistan Institute of Fashion Design and Rimsha Shakir and Shehza Azhar from the Indus Valley School of Art and Architecture will contend for the Rising Talent Award at FPW this year. The winner will be chosen through a transparent online voting process.

Speaking about the Rising Talent Programme, Atif Bajwa, President & CEO of Bank Alfalah said “Bank Alfalah has always supported entrepreneurs and individuals with potential to contribute to the country’s economic growth. Through the Rising Talent Programme, we encourage and provide meaningful opportunities to deserving and talented youth. The Programme also aims to enhance the image of Pakistan by showcasing stories of optimism and ingenuity. I look forward to a long-term, sustainable partnership with the Fashion Pakistan Council to positively impact our fashion industry by supporting young talent to drive Pakistan’s economy.”

The Fashion Industry in Pakistan has grown significantly over the last decade, playing a pivotal role in not only boosting the image of Pakistan globally but also generating significant revenue. Bank Alfalah has been supporting fashion bodies operating in the country, including the Fashion Pakistan Council as well as the PFDC.

The Fashion Pakistan Council (FPC) designers’ collections are available for viewing at
http://www.facebook.com/pakistanfashion.org.